FDA Suspends Ban on Juul While Vaping Company Appeals WSJ The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic. FDA Rescinds Marketing Ban On Juul E CigarettesProducts Back Under Review Juul ban may not significantly help teens FDA Reverses JUUL Marketing Ban: Key Insights FDA lifts ban on Juul Labs vaping products pending further scientific review