Changing the law to shield kids from e cigarette advertising on social media Print and Download About Vaping Prevention Resources HHS.gov 10 Strategies Big Tobacco and E Cigarette Companies Use to Target Kids American Lung Association There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or Do You KNOW Vape? 4 marketing tactics e cigarette companies use to target youth