There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or Effect of brand and advertising medium on demand for e cigarettes: Evidence from an experimental auction ScienceDirect State campaign aims to stamp out e cigarette use Turlock Journal 10 Strategies Big Tobacco and E Cigarette Companies Use to Target Kids American Lung Association Exploitation of the COVID 19 pandemic by e cigarette marketers Tobacco 21 Changing the law to shield kids from e cigarette advertising on social media